World-class Web sites to rule 10th Philippine Web Awards

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By Tom S. Noda

World-class Web sites -- representing the best works of local Web designers for 2007 -- are expected to dominate this year's 10th Philippine Web Awards (PWA) celebration slated on Nov. 23, Friday, at the Teatrino Bar and Restaurant, Promenade, Greenhills Commercial Complex, in San Juan City.

Scheduled to kick off at 6:30 PM, the glitzy awards program will be followed by an after party that will begin at 8:30 PM and run until midnight.

This year's event also marks a milestone for local trade publication MediaG8way Corp. -- publisher of PC World Philippines, Computerworld Philippines, and Enterprise magazines -- as it honors the country's best Web sites for the 10th consecutive year.

A total of 69 Web sites made it to this year's PWA finals, competing in 15 different categories, namely: Arts and Portfolio; Blogs; Celebrities and Personalities; Community and Portal; Corporate; E-commerce; E-LGUs- City; E-LGUs- Provincial; E-LGUs- Municipality; Lifestyle and Leisure; News and Media; Organizations; Personal; Recreation; Schools; and SMEs (sites of small and medium enterprises across all industries).

TV personality Donita Rose will host Friday's affair along with co-anchor and fellow celebrity Gelli Mateo. Two local alternative rock bands Join the Club and Brass Monkeys are set to rock the night away with their live performances.

Judges, both foreign and local, composed of veteran Web artists, content writers and designers, have evaluated all the 69 Web site finalists. The finals round ended last Nov. 15 and the scores of each finalist are now being tabulated by the auditors of Punongbayan & Araullo accounting firm, who are the 10th PWA official auditors.

Similar to last year, awards would be given to the Best Web Site and the People's Choice (for each of the 15 categories), as well as to the Most Popular Web Site of the Year. In addition, two special awards will be given: the eLGU Hall of Fame Award and the Web Accessibility Award.

The PWA judges will choose the winners of the Best Web Site Awards, while the Peoples Choice Awards will be based on the results of this year's online and SMS voting, which is scheduled to end midnight of Nov. 22.

The special eLGU Hall of Fame Award -- a first for the PWA -- will be given to three-time consecutive winners under a particular category in the annual eLGU Search for Best Local Government Web Sites.

Meanwhile, the Web Accessibility Award is a special award for the most accessible Web site among the finalists in the eLGU Category. This award seeks to honor the local government Web site that is most friendly to persons with disabilities. It also aims to promote awareness and understanding of the importance of making all content available to all persons including those with disabilities.

To join the People's Choice Awards SMS voting, key in WEBBYS HELP and send it to 2973 for Globe and Touch Mobile and to 210 for Smart and Talk & Text. For online voting, register at www.philippinewebawards.com. Prizes await lucky voters in the weekly draws. For ticket reservations, call 812-8401 loc. 152 and look for PJ Chancico.

The 10th PWA is presented by Media G8way Corp., in partnership with the Commission on Information and Communications Technology (CICT) and National Computer Center (NCC), with the support of the following gold sponsors: Globe Telecom, Yahoo! Philippines, and Dockers. Other 10th PWA supporters are: Softrigger Interactive (Official Web Developer); Clickthecity.com (Official SMS Service Provider); Pixeleyes Multimedia (Official Video Provider); Mozcom (Official Online Payment Service Provider); Bitstop Network Services (Official Web Hosting Provider); Topnotch Awards and Novelties (Official Trophy Provider); and Punongbayan & Araullo (Official Auditor).

Media partners include The Philippine Star, Computerworld Philippines, Enterprise, PC World Philippines, and FM radio stations Nu 107 and Magic 89.9.

Philippines - Awarded Best Offshoring Destination of the Year

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London, October 19, 2007 -- The Philippines was awarded “Best Offshoring Destination of the Year” by the National Outsourcing Association (NOA) of the United Kingdom during its fourth annual award ceremony in London.

According to the NOA "the Philippines is truly developing as a global player in the offshoring marketplace. Its attractiveness as a destination of stems from a combination of important offshoring fundamentals alongside some highly valuable offshoring extras."

The Philippines' ITO/BPO industry has grown from € 1.1 to € 2.6 million over the past three years. Recent studies of the Business Processing Association of the Philippines (BPA/P) expect further increase up to € 9 million by 2010. Key sectors are contact centers, back office operations, animation, engineering design and software development.

Already housing global players such as HSBC, LogicaCMG, Shell and Mysis the Philippines has become increasingly attractive for smaller and medium sized companies. For the NOA judges "the significant improvements in the infrastructure and attractive trade incentives made it a clear winner."

The application was submitted by Team Europe - Promoting the Philippines as the Offshoring and Outsourcing Destination of Choice. Team Europe is an initiative of the Business Processing Association of the Philippines, the European Chamber of Commerce of the Philippines, the British Chamber of Commerce, Board of Investments, Center for International Trade Expositions and Missions, and the European IT-Service Center Foundation.

The NOA is the UK’s only outsourcing trade association. Advocating best practice, the NOA represents outsourcing end users, vendors and other companies which support outsourcing, such as legal firms, consultancies and HR. The NOA is involved in research, events, education and public affairs. Over the last four years, the NOA Awards have become a landmark in the acceptance of outsourcing as a legitimate business practice and recognise the efforts of companies or people who have shown excellence in the field of outsourcing.

About Team Europe

Team Europe - Promoting the Philippines as the Offshoring and Outsourcing Destination of Choice. Team Europe is an initiative of the Business Processing Association of the Philippines, the European Chamber of Commerce of the Philippines, the British Chamber of Commerce, Board of Investments, Center for International Trade Expositions and Missions, and the European IT-Service Center Foundation. It promotes the Philippines especially in Europe to increase the awareness of the Philippine IT/BPO-industry in the European market. Its members also support European companies interested in investing in the Philippines.

Interesting Statistics about Email Marketing

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Most Popular Days to send email - Tuesday and Wednesday

Best time to send – 9 am
Time of day users open their email – 11 am

What prompts consumer to open and respond to email marketing

  1. Products or Services
  2. Written Copy
  3. Subject Line
  4. Compelling Offers
  5. A Single Large Image
  6. Multiple Smaller Images

Most important Advertising Tactics in 2007

Mail Marketing 83.2%
Search Marketing 61.7%
Display Ads 36.2%
Ad Networks 31.9%
Contextual Targeting 27.7%
Traditional Direct Marketing 27.7%

Email marketing is one of the most powerful and effective forms of marketing used today.

  • Quick to deploy
  • Offers immediate highly measurable results
  • Enables advanced segmentation and personalization and
  • Delivers a high return on investment
by Ms. Faith Ponte, Head, Marketing and Web Services, Bigfoot Global Solutions