Most Popular Days to send email - Tuesday and Wednesday
Best time to send – 9 am
Time of day users open their email – 11 am
What prompts consumer to open and respond to email marketing
- Products or Services
- Written Copy
- Subject Line
- Compelling Offers
- A Single Large Image
- Multiple Smaller Images
Most important Advertising Tactics in 2007
Mail Marketing 83.2%
Search Marketing 61.7%
Display Ads 36.2%
Ad Networks 31.9%
Contextual Targeting 27.7%
Traditional Direct Marketing 27.7%
Email marketing is one of the most powerful and effective forms of marketing used today.
- Quick to deploy
- Offers immediate highly measurable results
- Enables advanced segmentation and personalization and
- Delivers a high return on investment
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